Pitch #1

Pitch #1 narrative structure:

• Problem
• Solution
• Practical measure/steps needed
• Promise/commitment

Pitch #1 narrative focus:

• Problem in the world
• Solution we offer for worldly problem
• What we need to do this
• The commitment to the vision

Pitch #1 generic script:

Introduction (Hey guys…Small Talk)

Problem: We are here right now on a mission to solve a few problems that are happening currently in the world. You can see (point at an animal) that [animal’s name] is just one of the 10,000 puppies and kittens we rescued last year, and with the cost of living going up, it is getting worse. People can’t afford to look after their pets and some evil people are taking out their frustrations on their pets too (you can point to Buck or Beau for example).

One of the problems we are facing is that if we get called to rescue 12,000 animals next year we don’t currently have the resources to match that, so that might look like us getting a call to rescue a puppy like [Buck] (point to Buck) and we have to reply “sorry mate, our hands are tied” – you can imagine what kind of pain Buck is in and suffering he is going through, and what might happen to him if he doesn’t quickly get medical attention or more importantly food in him fast! (again, he is only 1 of the 10,000 last year!)

Solution: So the solution that we are looking at and wanting to make a reality, is that we grow our resources. hire more inspectors (point at an inspector), there are only 34 of them in the state and they are guys and girls on the frontlines, saving puppies from starvation, helping put the bad guys away, and making sure no animal gets left behind. We hire more of them, we can make sure to rescue that 12,000 next year!

Practical Measure: The way for us to get there is to increase our funds, problem is that we only get 5% from the government, 95% of what we receive comes from the generosity of the public, and being up front with you 1/3 of the help we get is through merchandise, which is great but we never know when someone will walk through the door, 1/3 is wills, which again is amazing but with people living to 130 these days, we might not see that money for 20/30 years! We are blessed though to have 10,000 monthly donors! That allow us to budget and plan for the future, through them we can invest in keeping the medicine supplies filled, food for every animal and like we said – hire more inspectors to do the saving! We are looking for Generous Supporters, who believe in the mission and want to play a small part in rescuing those puppies!

Promise: Our pledge to those that support us, is that we have a vision where the suffering of the animals can come to an end. And the ones that are traumatized from cruelty, can be brought back to good health, heal those wounds and find them loving homes. Also, create a world where people who commit evil acts (point to Beau or another animal) are actually punished for it.

It is a big goal, but together we can move forward in making it a reality!

Close: (Hard or trial close) examples below:

• Do you feel like this is a cause you can get behind? (hard – without mentioning money)
• Could I put you down for something really small and manageable? (hard)
• If you would consider helping the mission I can show you what we have been up to right now (Begin the trial close)

NOTES:

• Stories can be inserted where natural, you might point to Buck and say “for example like Buck’s story where his owner…(continue the story)”. More stories you know and have practiced the better, never know what they might resonate with!
• You might notice the person is 50/50 you can discuss other topics, like how RSPCA does advocacy and education or how people get away with cruelty in Victoria, and a Problem/Solution/Practical Measure/Promise for this would look different, but you now have the template to do that.
• Insert your own words and phrases
• Insert your own motivators, like discussed in Behaviors’ section – can you find phrases that match urgency and social proof etc.?
• Trial close will be shown on-site
• Good idea to practice on loved ones and mold it for yourself as you go, pointing at stories and naturally discussing them comes from practice!!!